LOVEFEST SF 2024
CIVIC Immersive Production Case Study
LOVE FEST SF MEDIA https://lovefestsf.com/
On August 3rd, Mystic Midway’s Barron Scott Levkoff co-produced the LOVEFEST SF street festival in San Francisco's Tenderloin District. Led by Value Culture’s Adam Swig and AW3, with support from the Civic Joy Foundation, Tenderloin Merchants Association, and SFMTA, the event brought together thousands of residents and visitors for a vibrant day of music, art, and community building in one of the city’s most underserved neighborhoods.
At the heart of the festival was the powerful ‘End of the Doom Loop’ ceremony, a symbolic moment marking the community’s efforts to break free from the cycles of neglect, poverty, and despair that have long plagued the Tenderloin. Local leaders, artists, and residents gathered to ceremonially cut a ‘Doom Loop Ribbon’, representing the community’s collective determination to overcome the hardships of the pandemic and reclaim the neighborhood’s spirit.
Through heartfelt speeches, performances, and personal reflections, participants celebrated the ongoing progress being made in the Tenderloin and shared a hopeful vision for a brighter, more vibrant future. LOVEFEST SF’s success stands as a beacon of civic engagement, compassion, and resilience in the effort to revitalize San Francisco
US NATIONAL TIMES
EIN NEWS
PATCH news
GUESTS: ~3,000
DATE: August 3rd
VALUE CULTURE
LOVE FEST SF PINTEREST
https://www.pinterest.com/profviolet/sf-love-fest/
NBC video clip
CBS News
https://www.cbsnews.com/sanfrancisco/news/willie-brown-love-fest-sf-counter-doom-loop-narrative/
YAHOO
https://www.yahoo.com/news/love-fest-sf-celebrates-city-015600408.html
BOLD ITALIC
https://thebolditalic.com/willie-brown-cuts-through-the-doom-loop-cc32a9f423f1
X/ SF Chronicle
https://x.com/sfchronicle/status/1819852990301585603
NBC News
https://www.youtube.com/watch?v=4miBi8v1684
ABC News
