How Mystic Midway Made Alice's Dream Immersive for Googleween
Immersive Production Case Study
Drawing from the darker elements of the classic tale, Alice's Dream evoked a walk-through haunt where the pages of the classic tale came to life.
As part of a large 10,000 person corporate event for Halloween, the experience combined mazes, flats, puppets and actors to draw guests into a 2D storybook land that became ever more delightfully and three-dimensionally frightening.
“Alice’s Dream was by far the best of show attraction at our 2024 Halloween party.”
High throughput with high quality experience - smiles on guests faces as the attraction saw up to 2,000 guests per hour.
Versatile layout allowed agile last minute tweaks, additions and adaptations to scope, scale and available talent.
48 hour setup and 6 hours teardown with a highly efficient cost basis due to advanced per visualization, flat-pack environment standees and versatile modules of content.
The Jabberwocky attacks!
10,000 Guests
2 days
11,000 square feet
Couture costuming, hand painted sets, blacklight tents, reversible props and video projection combined many innovations to evoke the uncanny world through the looking glass.
The Jabberwocky, a giant custom-made blacklight puppet was the star of the show with a shocking final scare.
A custom soundscape with 15 zones was created for the show, supporting the emotional engagement of guests.
The Jabberwocky, a giant custom-made blacklight puppet was the star of the show with a shocking final scare.
A custom soundscape with 15 zones was created for the show, supporting the emotional engagement of guests.
“We are excited to create a new form of immersive, a model that combined the wonder of bespoke environments, the engagement of theater and the beauty of theme park quality environments.”